Thu, 28 Oct 1999: Brewers give soft drinks the hard sell…



BBH puts out 48 percent of all beer produced in the Baltics.Not surprisingly, representatives from Saku Brewery and Aldaris applauded the agreement with PepsiCo.This is the first step for Saku to become more a beverage producer instead of just a brewery, Ruth Roht, Saku's spokeswoman, said.In Latvia, Aldaris already has a stranglehold on the beer market, as it produces 55 percent of all beer in the country, according to its annual report.Aldaris' spokesman Rolands Barenis said the agreement added another distinctive brand name to his company's portfolio of drinks."We have beautiful beer, including non-alcoholic beer. We have mineral water, yes. But we didn't have a soft drink. And I think with this new product, we practically complete our ... Read the rest of this entry »

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